How Raya’s $8/month internet dating app transformed exclusivity into confidence
The swipe is how the similarity stops. Raya try considerably like Tinder and a lot more like a secret culture. You want a member’s information or many friends inside to become listed on, and you have to use with an essay question. It costs a flat $7.99 for all, lady and celebrities integrated. You show yourself down with a video slideshow set-to music of your preference. Plus it’s for specialist networking as well as online dating, with parallel profiles per.
Established in March 2015, Raya has purposefully flown beneath the radar. No interviews. Little information on the creators. Not even a profile on Crunchbase’s business directory. Actually, in later part of the 2016 it silently acquired video messaging startup Chime, directed by early Facebooker Jared Morgenstern, without anyone noticing. He’d become Raya’s earliest investor a year earlier. But Chime ended up being fizzling down after elevating $1.2 million. “we discovered that not every person just who renders fb, their particular the next thing transforms to gold,” Morgenstern laughs. Very the guy ended up selling they to Raya for money and lead four of his workforce to build newer knowledge for the app. Lire la suite